Plodia interpunctella lure is a component of an insect trapping device that uses pheromones to lure Indianmeal moths into a trap. 
The lure, in the form of the rubber dispenser, containing Plodia interpunctella pheromone, must be placed in a pheromone trap to be fully functional (traps can be bought separately or in kits with lures). 
Using such pheromone lures is an economic, environmentally sound approach to either monitor or mass-trap these pests. 
The lures in the traps must be replaced every 4-6 weeks to keep attraction rates high. Shelf life - up to 1 year (optimum conditions).